Marketing & Communications Director


Professional Experience

An enthusiastic and energetic professional with a can-do attitude. Sandra has a passion and reputation for catalyzing the actions companies need to realize vision, primarily by developing effective marketing and communications strategies. I achieve success by effectively planning execution and using key performance indicators to optimize results. I also leverage my creative strengths along with data methods, business, technology, science, and automation.
Growth is my north star, and I am fueled by learning. My professional experience includes diverse roles where communication, situational sensitivity, resourcefulness, and adaptability were key to my success. I have a track record of ethics, effective communication, sound judgment, attention to detail, and project management. My professional experience spans
numerous industries.


  • Marketing and Communications strategies and execution
  • Brand strategy and brand building
  • Leadership
  • CX/UX design
  • Customer acquisition and retention
  • Research and analysis
  • Data analysis
  • Revenue and profitability maximization
  • Project management
  • Technology efficiencies
  • MS Office
  • Critical thinking and problem solving
  • Written and verbal communication
  • Adaptability
  • Attention to detail
  • MBA Royal Roads University Victoria, BC 2016, Entrepreneur Residence Scholarship
  • PMP Project Management Institute, 2015
  • Industrial Engineering Diploma SAIT, 1994
  • Marketing & Communications Director, SweetTech Engineering Consultants, Sept 2022 - Present
  • Marketing & Comms Manager, Summit Nanotech, Dec 2021 – Sept 2022
  • Marketing Strategist/Principal, Chaos Marketing Inc, Oct 2020 – Nov 2021
  • Entrepreneur in Residence, Royal Roads University, Sept 2014 - Present
  • Strategist: Marketing, Branding, PR, Communications Freelance, Jan 2012 - Present
  • Marketing Consultant, William Joseph Communications, May 2020 - Oct 2020
  • Director of Marketing, INGU Solutions, Jan 2020 - Apr 2020
  • CEO | Founder, Child at Heart Children's Store, Dec 1999 - Jan 2011
Years of Experience
  • 22
  • Nominated Calgary’s Top 40 Under 40